Golf, Sun, Mountainsand Annuities: Viewpoints Clash at NAVA's Most Laid-Back Conference

April 2008

Malcolm Gladwell, the fusilli-haired bestselling author of The Tipping Point and Blink, claims that when it comes to making complicated, high-stakes decisions, most people just don't get it. What they fail to grasp, Gladwell explained in a keynote speech at NAVA's winter marketing conference, is that a true expert can often make a smarter decision in five seconds than an army of consultants can arrive at in a year.

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